However, monetary value has a important impact on clients every bit good.
Hire Writer Marketing Mix Even with the economy that appears to be slowing down some business are still growing. With people wanting to lose weight and get in shape some fitness clubs are still expanding. The low cost approach that Anytime Fitness has may be a big reason for their continuing growth.
With a good marketing mix Anytime Fitness is a fast growing business. They have tailor made their fitness clubs with the busy person in mind. I will show in this paper what different type of marketing mix Anytime Fitness uses to be a leader in market.
Definition A good marketing mix includes four main points. Product is the first item; this can be an actual product or a service. Other things that are considered part of the product are the quality, style, and even packaging. The next item is price decision.
This includes pricing strategy, suggested retail price, volume discounting and wholesale price. There could be other items included in pricing but not limited to seasonal and bundling pricing The Marketing Mix, Place is the next of the items that make up a good marketing mix.
This could be the location you plan to provide your service or product. Generally speaking distribution includes warehousing, distribution centers, order processing and transportation. This stage includes promotional strategy, advertising, personal sales and sales promotions The Marketing Mix, Product The term product refers to tangible, physical products as well as services The Marketing Mix, I believe the product that Anytime Fitness offers is a great product which is a basic workout center.
They have free weights, weight lifting machines and cardiovascular equipment. They also offer free unlimited tanning with most memberships.
All the workout centers are open twenty-four hours a day, three hundred and sixty-five days a year. This is possible by allowing members in the gym when it is not staffed. This also helps to reduce the cost of operating the facilities as well. To allow this to happen, each member receives an electronic key that opens the door.
They have a monitor that sounds an alarm if two people try to walk in at the same time.
The also have several security cameras that can be monitor at any location a manager or owner may want to use. Anytime Fitness lives and breathes this statement. This is one of the items that made me change from the mega gym that I was previously a member of.
The average distance a member travels to reach a workout center is three miles. They are also opening new clubs at rate of more than one a day. They also are one of a few fitness franchises to succeed in smaller population centers traditionally ignored by larger clubs Anytime Fitness, Price You might think that lowest price is always going to win.
This statement could not be farther from the truth. The best price for the product or service is a more accurate statement. I have one fitness club that charges eighty dollars a month per member.
They offer a product that is more than just a workout center. So for some people the eighty-dollar price tag is a good deal. The gym I was formally a member of offered all different types of group workout type classes and individual trainers.
They also had a smoothie bar, a large locker area with a sauna. The price there was forty-five dollars a month. This was a good price point for what was offered. Anytime Fitness price is only thirty-five dollars per month but as I have described earlier this club just offers a basic workout facility.
Promotion When planning a promotion you have to also have planned a budget for your promotions. Publicity and public relations are also part of the promotions part of a good marketing mix.Home — Essay Samples — Business — Brand — The effects of marketing mix on brand awareness This essay has been submitted by a student.
This is not an example of the work written by professional essay . This free Marketing essay on Essay: Essay's marketing mix is perfect for Marketing students to use as an example.
Marketing Mix of Nestle Nesquik Tina American Intercontinental University Abstract In this paper I will be writing about Nestle Nesquik. I will also be writing about the marketing mix, which is the four P’s, price, product, promotion and place. Essays - largest database of quality sample Throughout this paper we will be discussing the 4 P's of Marketing and provide examples of Marketing Mix kids.
The Marketing Mix, a basic tool of Marketing managers, is defined by Microsoft Encarta World English Dictionary as: "mar•ket•ing mix (plural mar•ket•ing mix•es) noun mixture of marketing techniques: the particular mixture of marketing techniques, for example, pricing, packaging, and advertising, used to promote the sale of a product" ().
The Marketing Mix Analysis Marketing Essay. This is not an example of the Also, the product lines not only for men and woman also specialize for kids.